Data Collection, Standardization and Usage at Scale in the Uber Rider App

Uber Engineering recently published how it collects, standardises and uses data from the Uber Rider app. Rider data comprises all the rider’s interactions with the Uber app. This data accounts for billions of events from Uber’s online systems every day. Uber uses this data to deal with top problem areas such as increasing funnel conversion, user engagement, etc. (Read more on InfoQ)